Trade Marketing Manager

Key Responsibilities

• Drive trade marketing initiatives across key sales channels, delivering best-in-class field execution while maximizing in-store visibility and shopper engagement.
• Identify and unlock growth opportunities through data-driven and field-oriented commercial insights, including feasibility studies and post-analysis for the existing portfolio, NPDs, alternative channels and new business models.
• Design and implement commercial, channel and go-to-market strategies in close collaboration with Sales Teams, Marketing, E-commerce, Operations and Finance teams.
• Drive business development and strategic projects, including market entry, channel expansion, pricing, RGM and operational efficiency initiatives.
• Manage cross-functional projects end-to-end: business case creation, financial modeling, KPI definition, execution and impact assessment.
• Translate insights into clear strategic narratives, supporting Leadership management decision-making with structured analysis and recommendations.
• Monitor e-commerce and omnichannel performance, identifying opportunities to improve growth, profitability and shopper experience.
• Act as a key stakeholder manager, aligning local priorities with regional/global frameworks and ensuring strong execution discipline.

Capabilities & Experience

• Minimum BA-BS, Master’s degree is welcomed.
• 8+ years of experience in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management, preferably within FMCG / Retail sectors.
• Minimum 3 years of people management experience, including direct team leadership, supervision and performance management.
• Minimum 3 years of hands-on experience in distributor, regional or Key Account Management, with proven exposure to field execution, customer negotiations and channel dynamics.
• Strong commercial, financial and analytical acumen, with the ability to translate data into actionable growth initiatives.
• Strong foundational knowledge and practical experience in marketing and finance, enabling effective commercial decision-making and financial evaluation of initiatives.
• Proven track record in leading cross-functional, high-impact projects and driving execution excellence.
• Solid understanding of channel strategy, trade marketing execution, customer strategy and P&L dynamics.
• Demonstrated ability to influence senior stakeholders and operate effectively in matrix and global environments.
• Fluent in English