Assistant Brand Manager - Instants Brand
Marketing Maidenhead Full-time United Kingdom
Job Description
The Assistant Brand Manager for Instants is a key role in the Kenco brand team, contributing to all elements of the marketing mix. As the ABM you will be responsible for developing and executing the Kenco BTL activation in addition to category growth driving initiatives. Previous comms experience developing strategies and execution across social media, websites, digital and shopper is essential.
You will be responsible for category innovation and renovation projects, product portfolio development, design & artwork evolution and in-store activation. You will be actively involved in brand performance tracking and analysis. Success will be achieved by working closely and building winning relationships with our internal and external associates and agencies.
Responsibilities;
- With support from the Category Manager, play a key role in developing and executing the Kenco communications BTL plan across social, digital & shopper touchpoints.
- Be a ‘brand guardian’ for Kenco, working closely with external creative, shopper and media agency partners.
- Be a champion for your brand and category, working closely with local and global stakeholders.
- Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of ‘adaptation’ projects, packaging artwork process, and deployment in store through powerful sell-in and launch.
- Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans
- Supports Shopper Marketing JDE to ensure exceptional brand activation at POS
- Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget
- Responsible for compiling market & competitor reviews in order to feed into plans
- Supports Instant team members in various activities as required
Qualifications
Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints
Previous Marketing experience, preferably FMCG
Strong data analysis and interpretation skills
Proven Project Management skills
Excellent communication skills with track record of building strong relationships/collaboration
An entrepreneurial, self-starter mindset (we are a “start-up” business)
A “can do” attitude
Nice to have:
Assistant Brand Manager FMCG with 1-2 years experience
Affinity for data analysis
Experience in creation and activation of simple design projects
Education:
Educated to degree level
Additional Information
#li-hybrid
Company Description
It’s amazing what can happen over a cup of coffee!
With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’Or together under one roof, with one goal: be number one in market!
JDE sits as a very strong Number 2 within the Instants category and we have every ambition to become Number 1. At present, the Kenco brand accounts for almost 50% growth of the entire coffee category. We are therefore now at a pivotal point in the brand’s development and we are seeking passionate, creative and entrepreneurial minds to join our team.
So if you are looking to make an impact at shaping the future with delivering real brand value growth in a driven, fast-paced environment, then look no further!